Xiao Mengya and Xiao Menghua Show up at Floral China to Interpret the Concept of Beijing Expo 2019 together with Prominent Foral Artists

10-16/2018

As soon as you enter the site of the 3rd Floral China at CBD Lang Yuan Vintage, you will see Xiao Mengya and Xiaomenghua. As a part of Beijing International Design Week focusing on flowers and plants, Floral China has been successfully held for three sessions. The festival for this year is right during the Mid-autumn festival and National Day holiday.

It is the only international floral art and design exhibition in China. The festival for this year is divided into four topics. Over 40 designers from different fields jointly created over 20 works to show the power of art.

As a fashion event of Chinese flora art, the festival takes the exploration of mysteries of human life, art and nature, transmission of aesthetics of life and guidance of flora design in China as its mission. Since it successful participation in Beijing International Design Week in 2016, it has been successfully held in Guo Moruo Memorial Hall and Former Residence of Soong Ching Ling. With over 80 flora products brands participating in the festival, it has attracted over 60,000 visitors and influenced at least 30 million people. Remaining in the top three on the search list during the Beijing International Design Week, it is reputed by the media as “the most beautiful design festival in Asia”.

Focusing on culture, cross-border and innovation, it is not limited to the traditional scenes in the field of flora and serves as the platform for publishing new concepts and works in the field. Meanwhile, it integrates artistic expression with cross-border of culture and becomes a grand fashion event for design institutions and designers from all over the world to promote their brand image, exhibit their creative ideas and publish the fashion trends annually.

Xiaomengya Xiaomenghua Show up at the 3rd Floral China

When it comes to floral art design, it should be connected to Beijing Expo 2019. In addition to placing the mascots at Floral China, Cui Yong, the head of Publicity and Planning Department of Beijing World Horticultural Exposition Coordination Bureau also participated in the forum on “Flower·Life---Embracing the Future”. On the forum, he elaborated on the Close Relationship between Humans and Nature and the theme of Beijing Expo 2019 “Live Green, Live Better”with his impressive speech and wonderful pictures. In addition, he broadcast the video The Journey of Chinese Plants on the forum. With all these efforts, Beijing Expo 2019 grained further attention of insiders.

Cui Yong, the head of Publicity and Planning Department of Beijing World Horticultural Exposition Coordination Bureau, is making a speech at the forum

Zeng Hui, Deputy Director of Beijing International Design Week, Luo Yi, an Art Curator and Song Yang, a cross-border artist also shared their ideas on the relationship between floral art and modern as well as future life on the forum.

Zeng Hui, Deputy Director of Beijing International Design Week, is sharing “Beauty of Life”--Bringing Floral Art into Modern Life with Design

One organization that should be mentioned is Nine Plant 00 Workshop. It is a hand-made workshop brand derived from the passion for illustration and plants. They promote the coexistence of illustration and plants to create a new decoration language. While creating home decoration works, they provide featured hand-made experience class to explore the original ecology of plants in the production process, experience the fun of handcrafting and enjoy the slow life.

The design concept of the workshop is to return to the true nature and be faithful to oneself. The hand-made works are made to interpret the original beauty of the plants, explore the new aesthetics of life, narrow the distance between human and nature and keep an intimate relation with oneself.

When Floral China was recruiting artists, it was required that they should invite designers of different fields to realize cross-border cooperation. The participants fully combined the ideas of both sides in the artistic design and creation. The concept of floral design is integrated into making of royal hats, graphic illustration, jewelry design, stage art, fashion design, space installation and other high-end fields. The life experience in diversified future scene brings quality and truth of life to everyone. The design of exhibition is also of distinctive features.