Promotion Work of Beijing Expo Gets Highly Recognized by the Information and Communication Committee of Bureau International des Expositions

On April 25, the delegation of Beijing International Horticultural Exhibition Coordination Bureau attended the 2018 Spring Information and Communication Committee meeting of the Bureau International des Expositions (BIE) in Paris, France. The delegation reported on the promotion work of the Beijing Expo and the future work plan to Mr. Vicente Gonzalez Loscertales, Secretary General of BIE, Mr. Dimitri Kerkentzes, Deputy Secretary General of BIE, Mr. Murat Ersavci, chairman of Information and Communication Committee of BIE, and representatives from member states of the Information and Communication Committee.

Cui Yong, Director of Promotion and Event Planning Department of Beijing Horticultural Exhibition Bureau, reported on domestic and international promotion work of the Beijing Expo and future work plan

Meeting on the Spot

The overall publicity and promotion work of the Beijing International Horticultural Exposition is guided by the “Overall Plan of News and Publicity Work of Beijing Expo 2019.” The promotion work is based on synchronizing press publicity and social publicity, coordinating key points and major activities, mixing domestic and overseas promotion, and combining event publicity and cultural communication. The Expo will be covered by multi-channel and all-media, including print media, radio, television, internet, and outdoor advertising.

At the 2018 Spring Information and Communication Committee meeting of BIE, the Expo’s Coordination Bureau presented the results of domestic and international promotion work of Beijing Expo. The Information and Communication Committee of BIE was highly impressed by how Beijing Expo fully utilized the international platforms of Expo and Horticultural Expo to promote Beijing Expo 2019, and highly praised the promotion work and communication work of Beijing Expo.